Revant Optics opts to promote the anti-consumer post-Thanksgiving mad dash to Christmas shopping with an outdoors, activity based campaign. Revant still offers a large discount as it's still a hugely popular time of year to shop, but with a twist that you can shop whenever is most convenient for you.
This was a fun campaign to concept with the Creative and Marketing teams, and then to execute the many digital assets required to go live.
180,000+ "Revvies" received a total of four emails promoting Black Friday and Cyber Monday. The campaign received a 9% open rate and .6% click through rate. Pretty good by any industry's standards!