Revant Optics purchased some sweet equipment in order to move a huge chunk of their production to Portland, Oregon. This equipment also makes it possible for customers to send in their eyewear for a "custom cut" if Revant doesn't have a prototype of that particular lens shape.
I had two roles in this project: the first was to photograph the equipment for the website landing page, and the second was to design the email announcing this new service.
The email was sent to 200,000+ "Revvies" who subscribe to Revant's newsletter. It received 13.2% open rate and a .9% click through rate -- high by any industry's standards.