Revant Optics produced a line of custom shaped performance sunglass lenses for several Oakley frames. The brains behind the shapes stalked the web for product reviews, forums, and the "Revvie" community to improve on Oakley's original lens design.
My role in this project was to design the marketing campaign announcing the product launch, as well as to create tech images for RevantOptics.com. The goal was to communicate how these lenses are different and why they are better than the originals. The email campaign was sent to 80,000 subscribers, received a 23.3% open rate and 1.6% click through rate.
