Revant Optics | Black Friday Campaign

Revant Optics opts to promote the anti-consumer post-Thanksgiving mad dash to Christmas shopping with an outdoors, activity based campaign.  Revant still offers a large discount as it's still a hugely popular time of year to shop, but with a twist that you can shop whenever is most convenient for you.
This was a fun campaign to concept with the Creative and Marketing teams, and then to execute the many digital assets required to go live.  
180,000+ "Revvies" received a total of four emails promoting Black Friday and Cyber Monday.  The campaign received a 9% open rate and .6% click through rate.  Pretty good by any industry's standards!

You may also like

Chez Bianca | Responsive Site + Email Templates
Revant Optics | Elite lens postcard and insert
Revant Optics | Scratches Happen Campaign
Upsource | Web Design
Revant Optics | Custom Cut Product Launch
Wedding Photography Collections 2017 | PDF
LeoREVOLT | Lifestyle Photos + Ecommerce Site
SEPARATION | English Translation Book Cover Options
I Gave Up Heels for a Backpack | eBook
ORFIUS | Web + Mobile Design
Back to Top