Revant Optics | Black Friday Campaign

Revant Optics opts to promote the anti-consumer post-Thanksgiving mad dash to Christmas shopping with an outdoors, activity based campaign.  Revant still offers a large discount as it's still a hugely popular time of year to shop, but with a twist that you can shop whenever is most convenient for you.
This was a fun campaign to concept with the Creative and Marketing teams, and then to execute the many digital assets required to go live.  
180,000+ "Revvies" received a total of four emails promoting Black Friday and Cyber Monday.  The campaign received a 9% open rate and .6% click through rate.  Pretty good by any industry's standards!

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