Iconography
The iconography is essential to the Play it Safe campaign.  The icons represent each health and safety topic that needs to be addressed on the mountain.  They fall into three buckets: skill, experience, and hazard.  They also represent guest behaviors based on their skill level.  For example, beginners likely won't be ducking ropes or attempting to ride closed terrain.
Chairlift Ads
There is much more content from this project that I'm excited to share with you as it rolls out!  Stay tuned for various other pieces of the Play it Safe campaign refresh!

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